Doing Business In Brazil: A World Leader In The Making

Brazil: A World Leader In The Making

The following is an excerpt from a report that appeared in Reaction Chemical Magazine, discussing Brazil's emergence as a leading chemical producer.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.

Along with key economic advantages and major producers, the Brazilian chemical industry is also taking greater advantage of Brazilian ethanol as a sustainable feedstock for chemical production. First developed in the 1920s from sugar cane feedstock, Brazil’s ethanol production spiked during World War II oil supply shortages when non-petroleum fuel sources were needed for domestic vehicles. 

Although production levels declined after the war, interest returned during the first oil shock in 1973. The next year, the Brazilian government began promoting bio-ethanol as a fuel and launched the National Alcohol Program to help phase out automobile fuels based on fossil fuels in favor of ethanol produced from the country’s abundant supply of sugar cane. 

Brazil and the US now lead the world in bio-ethanol production, with Brazil as the number one exporter. In 2009 Brazil produced 24.9 billion liters (6.57 billion U.S. gallons), representing over a third of the world’s total ethanol production.

To read the report in its entirety, please follow the link to Doing Business In Brazil: Brazil: A World Leader In The Making

Doing Business In Brazil: Brazil On The Move

Brazil On The Move

The following is an excerpt from a report by Roger Ingold and Marcelo Gil de Souza, for Accenture's Outlook Journal of High Performance Business, discussing Brazil's emergence as a leading economy.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.

Once known for samba and soccer, the country is now the land of surprising and substantial commercial and financial opportunity. It offers a rare amalgam of political stability, economic diversity and dynamism, fiscal austerity and conformity with the cadence of Western business. 

For businesses and investors worldwide, Brazil is providing more and more ways to tap huge and rapidly expanding consumer markets, put capital to work, harness the energies and intellect of its growing professional class, find new suppliers, and forge new partnerships in an increasingly diversified economy. 

Some leading multinationals clearly already understand the nation’s potential: It sends regular trade missions abroad and has trade support centers as far afield as Poland and the Arabian Gulf. It has been central to a peace-keeping mission in Haiti, among many other global initiatives. Meanwhile, Brazil boasts that it has greater individual freedom than China, less sectarian volatility than India, and almost none of the potential for political unrest or natural disasters that overshadow those nations.

To read the report in its entirety, please follow the link to Doing Business In Brazil: Brazil On The Move