Doing Business In Europe: Waking Up

Waking Up In The New Economy

Ernst & Young's 2010 European Attractiveness Survey

To hear an excerpt from the Editorial forward of the report, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.

Our global economy has turned into a multi-polar world, in which China, India, Brazil and the Middle-East have joined the traditional players of North America, Europe and Japan as both the destinations and sources of global investment.

Capital is now clearly flowing in multiple directions. New corporate giants are emerging to compete. Opportunities and challenges have grown as a consequence. Old assumptions have been found wanting but the new rules of competitive success have yet to be established.  In this new environment, Europe is still perceived as lacking clarity in direction or the necessary commitment and speed to adapt.

Our interviews with 814 of the world’s most demanding businessleaders, all in search of their next international investment opportunities, indicate that Europe needs a wake-up call, if it is not to lose ground to its more dynamic competitors.

Ernst & Young’s 2010 European Attractiveness Survey shows that Europe is vulnerable both on its Eastern front (left to rebuild its financial and social systems) and Western front (less cost competitive by the minute and not perceived as a “hot spot” for knowledge-intensive investments).

To read the entire report, please follow the link to Doing Business In Europe: Waking Up In The New Economy.