Friday, March 25, 2011

Doing Business In Brazil: A World Leader In The Making

Brazil: A World Leader In The Making

The following is an excerpt from a report that appeared in Reaction Chemical Magazine, discussing Brazil's emergence as a leading chemical producer.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.



Along with key economic advantages and major producers, the Brazilian chemical industry is also taking greater advantage of Brazilian ethanol as a sustainable feedstock for chemical production. First developed in the 1920s from sugar cane feedstock, Brazil’s ethanol production spiked during World War II oil supply shortages when non-petroleum fuel sources were needed for domestic vehicles. 

Although production levels declined after the war, interest returned during the first oil shock in 1973. The next year, the Brazilian government began promoting bio-ethanol as a fuel and launched the National Alcohol Program to help phase out automobile fuels based on fossil fuels in favor of ethanol produced from the country’s abundant supply of sugar cane. 

Brazil and the US now lead the world in bio-ethanol production, with Brazil as the number one exporter. In 2009 Brazil produced 24.9 billion liters (6.57 billion U.S. gallons), representing over a third of the world’s total ethanol production.

To read the report in its entirety, please follow the link to Doing Business In Brazil: Brazil: A World Leader In The Making

Sunday, March 20, 2011

Doing Business In Brazil: Brazil On The Move

Brazil On The Move

The following is an excerpt from a report by Roger Ingold and Marcelo Gil de Souza, for Accenture's Outlook Journal of High Performance Business, discussing Brazil's emergence as a leading economy.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.


Once known for samba and soccer, the country is now the land of surprising and substantial commercial and financial opportunity. It offers a rare amalgam of political stability, economic diversity and dynamism, fiscal austerity and conformity with the cadence of Western business. 

For businesses and investors worldwide, Brazil is providing more and more ways to tap huge and rapidly expanding consumer markets, put capital to work, harness the energies and intellect of its growing professional class, find new suppliers, and forge new partnerships in an increasingly diversified economy. 

Some leading multinationals clearly already understand the nation’s potential: It sends regular trade missions abroad and has trade support centers as far afield as Poland and the Arabian Gulf. It has been central to a peace-keeping mission in Haiti, among many other global initiatives. Meanwhile, Brazil boasts that it has greater individual freedom than China, less sectarian volatility than India, and almost none of the potential for political unrest or natural disasters that overshadow those nations.


To read the report in its entirety, please follow the link to Doing Business In Brazil: Brazil On The Move

Tuesday, March 15, 2011

Doing Business In Brazil: Brazil Unbound

Brazil Unbound: How Investors See Brazil and Brazil Sees The World

The following is an excerpt from a report by the Economist Intelligence Unit, in collaboration with HSBC Bank, discussing Brazil's emergence as a leading economy, labeled a BRIC country by some (Brazil, Russia, India, China) as a player to watch.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.


Brazil has never been so popular among investors as it is now. Interest has risen steadily over the past 15 years as the country has managed to overcome one political, macroeconomic and business challenge after another. Privatization, liberalization, a new stable currency, the smooth handover of political power, to name but a few achievements, coupled with a boom in global demand for Brazil’s copious supplies of commodities, have boosted foreign currency earnings and fired up consumer spending. Brazil has been transformed from “country of tomorrow” to “once-in-a-lifetime opportunity”.

The transition is, of course, far from over: education, bureaucracy, corruption, infrastructure and fractious politics, to list just a few deep-seated problems, will take years to address. But its new-found economic and political stability – which helped the economy withstand recent global financial shocks – allows policymakers to make a serious start on addressing these issues. Moreover, the country’s natural riches in agriculture and mining – and potentially offshore oil too – will, if used wisely, provide the cash needed for vital investments for years to come.

The read the report in its entirety, please follow the link to Doing Business In Brazil: How Investors See Brazil and Brazil Sees The World

Saturday, March 5, 2011

Doing Business In Brazil: Global Research Report


The following is an excerpt from a Global Research Report by Thomson Reuters, discussing Brazil's involvement as an emerging economic player in research, labeled a BRIC country, by some (Brazil, Russia, India, China)

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.


Brazil is an increasingly important and competitive research economy. Its research workforce capacity and R&D investment are expanding rapidly, offering many new possibilities in a diversifying research portfolio. It has received much less policy attention than China, however, and the research base in Latin America, in general, is unfamiliar to many in Europe and Asia.

The report shows that Brazil’s output has doubled in ten years prior to 2007, part of a long-term trend of growth that far exceeds established G7 economies. Relative to the rest of the world, Brazil has exceptional capacity in biology-based disciplines and research related to natural resources.

Brazil’s main international partners are led by G7 economies with very large research bases of their own. It also has excellent and fast growing links with Portugal, and appears to be a key player in an emerging regional network. The organizations which underpin this collaborative web are internationally excellent in their own countries.

The read the report in its entirety, please follow the link to Doing Business In Brazil: The New Geography Of Science: Research And Collaboration In Brazil