Doing Business In Brazil: Brazil Unbound

Brazil Unbound: How Investors See Brazil and Brazil Sees The World

The following is an excerpt from a report by the Economist Intelligence Unit, in collaboration with HSBC Bank, discussing Brazil's emergence as a leading economy, labeled a BRIC country by some (Brazil, Russia, India, China) as a player to watch.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.

Brazil has never been so popular among investors as it is now. Interest has risen steadily over the past 15 years as the country has managed to overcome one political, macroeconomic and business challenge after another. Privatization, liberalization, a new stable currency, the smooth handover of political power, to name but a few achievements, coupled with a boom in global demand for Brazil’s copious supplies of commodities, have boosted foreign currency earnings and fired up consumer spending. Brazil has been transformed from “country of tomorrow” to “once-in-a-lifetime opportunity”.

The transition is, of course, far from over: education, bureaucracy, corruption, infrastructure and fractious politics, to list just a few deep-seated problems, will take years to address. But its new-found economic and political stability – which helped the economy withstand recent global financial shocks – allows policymakers to make a serious start on addressing these issues. Moreover, the country’s natural riches in agriculture and mining – and potentially offshore oil too – will, if used wisely, provide the cash needed for vital investments for years to come.

The read the report in its entirety, please follow the link to Doing Business In Brazil: How Investors See Brazil and Brazil Sees The World