Doing Business In Brazil: Brazil On The Move

Brazil On The Move

The following is an excerpt from a report by Roger Ingold and Marcelo Gil de Souza, for Accenture's Outlook Journal of High Performance Business, discussing Brazil's emergence as a leading economy.

To hear the excerpt, presented by the editor of Doing Business In..., The Global Business Professor, please click on the image below.

Once known for samba and soccer, the country is now the land of surprising and substantial commercial and financial opportunity. It offers a rare amalgam of political stability, economic diversity and dynamism, fiscal austerity and conformity with the cadence of Western business. 

For businesses and investors worldwide, Brazil is providing more and more ways to tap huge and rapidly expanding consumer markets, put capital to work, harness the energies and intellect of its growing professional class, find new suppliers, and forge new partnerships in an increasingly diversified economy. 

Some leading multinationals clearly already understand the nation’s potential: It sends regular trade missions abroad and has trade support centers as far afield as Poland and the Arabian Gulf. It has been central to a peace-keeping mission in Haiti, among many other global initiatives. Meanwhile, Brazil boasts that it has greater individual freedom than China, less sectarian volatility than India, and almost none of the potential for political unrest or natural disasters that overshadow those nations.

To read the report in its entirety, please follow the link to Doing Business In Brazil: Brazil On The Move